Multi Screen Media (MSM) has announced that the Pepsi Indian Premier League (IPL) 2013 (IPL 6) will simulcast on both Sony Max/ Set Max and premium entertainment sports channel Sony Six.
Given the diverse and all-pervasive viewership of IPL, the MSM group will offer the viewer options to watch the Pepsi IPL 2013 matches on Standard Definition (SD) feed on Max and High Definition (HD) feed in English and an SD feed in Hindi on Six.
NP Singh, COO, Multi Screen Media said, “With the simulcast of the Pepsi Indian Premier League 2013 on Max and Six, we aim to reach out to millions of more viewers spanning the nation. Through this, we hope to take the popularity of the Pepsi IPL 2013 to the next level.”
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