According to a proposal floated by Star, the interested bidders have been given three options to buy the logo sponsorship for a limited period.
In earlier deals, BCCI allowed Sahara, the previous sponsor, to sublet either the leading arm or the chest logo, that too only for two series. It's emerging that Star has been allowed to sublet the complete sponsorship space on the jerseys. It seems BCCI has put some new clauses in the contract to ensure Star could sell the logo space to India Inc. BCCI has confirmed that Star has been permitted to sublet logo sponsorship.
Industry sources said the first option offers 8 to 11 matches of the upcoming Asia Cup and World T20 Championship for which Star is asking for Rs 16 crore. The actual cost of these matches would come to Rs 6.71 crore, which Star is paying BCCI.
The second option which Star is offering is only for Tests and T20s and the official sponsor of the Indian team is asking for a net amount of Rs 40 crore plus taxes. Star is paying Rs 1.92 crore for every bilateral match and Rs 61 crore for ICC and Asian Cricket Council events. So, a total of 18 to 20 matches in 66 to 68 days, assuming India would play 4 to maximum 6 ties in World T20 in Bangladesh, would get BCCI around Rs 30 crore.
Interestingly, the third option is for ODI matches only, starting from Asia Cup till the 2015 World Cup and here Star is offering Rs 58.5 crore to the potential buyer. If Star doesn't get a bidder, BCCI will still make Rs 37.3 crore from these ODI games. In total, there would be approximately 24 to 29 matches in that period.
Star has taken into account the fact that India would play a minimum 6 to 9 games in the 2015 World Cup, a minimum 4 to 5 games in Asia Cup and another four to five games against Australia.
It has also been learnt that West Indies are likely to tour India again this year for 3 Tests, 5 ODIs and one T20.
0 comments:
Post a Comment