Simba Toys gave birth to Stumpy, the official mascot of the ICC Cricket World Cup 2011. It was the brainchild of the BCCI to commemorate the tenth edition of the World Cup and create a face for the tournament that is brought to life in a plush three dimensional mascot. Stumpy, the elephant, embodies a friendly face of a 10-year old child.
Stumpy, the official 2011 World Cup mascot
Pradeep Parmar, marketing and product chief of the company manufacturing the mascot explained the association with the ICC. "We are a German company and one of the biggest dealers of toys in Europe. We however, established our India operations in late 2009 and wanted to know how to connect with the Indian masses," said Parmar.
"We contacted the ICC and asked them if we could contribute in some way. The planning for the World Cup had just started at that time and it was gave us the right opportunity to enter the market. We are happy to get the global rights for the mascot," he added.
The unique thing about Stumpy is its sporty look. Parmar said it's about a naughty kid, who loves to play cricket on the streets and going for a dip when it's hot. Being young he knows that he can't get it all right the first time or even the tenth, but the cricketers he looks up to have taught him to use his elephant strength and step-by-step determination to reach his goals. Needless to say, Stumpy has been well received. "The response to the toy has been phenomenal. Not just kids, but even adults are attracted to Stumpy. Most fans have already purchased it," said Parmar.
"The mascot belongs to the ICC, it was their creation. They gave us a two dimensional image of the mascot. We made a three dimensional design and thus it evolved into a soft toy," said Parmar.
The company has signed a two-year deal with the ICC. "Stumpy will have a life after the World Cup. If India wins, it is going to be major toy, everyone will want," Parmar signed off.
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