NEW DELHI: In an interesting philanthropic initiative for fighting illiteracy, private sector insurer Reliance Life Insurance will contribute Rs 25,000 for every 'six' scored in the upcoming cricket World Cup.
Going by the number of sixes hit by batsmen during the last World Cup four hears ago, there could be 'sixes' worth close to Rs one crore in the upcoming international tournament beginning February 19 due to the initiative.
Reliance Life Insurance on Wednesday said in a statement that it has joined hands with the International Cricket Council (ICC) and Room to Read - a global non-profit organisation promoting literacy and gender equality in education for this campaign.
The total donation collected from this campaign, named 'Boundaries for Books', will be made to Room to Read, towards establishing libraries and providing local language and English books to underserved children across India.
The money contributed for every single six would help providing at least 30 children access to fully functional libraries with books and trained teachers.
"Reliance Life Insurance is delighted to launch the Boundaries for Books campaign in association with ICC and Room to Read to hit illiteracy for a six," Reliance Capital .s vice chairman Amitabh Jhunjhunwala said.
Reliance Life Insurance is part of Anil Ambani group's financial services arm Reliance Capital.
Among others, the initiative has been supported by Sachin Tendulkar, MS Dhoni, Ricky Ponting, Angelo Mathews, Dale Steyn and Shane Watson.
"If every six I hit will allow children to access books and libraries, then there is no better inspiration for me to play my best!" Dhoni said.
In the ICC Cricket World Cup 2007, there were 51 matches in which 1808 fours and 373 sixes were hit.
Going by the number of sixes hit by batsmen during the last World Cup four hears ago, there could be 'sixes' worth close to Rs one crore in the upcoming international tournament beginning February 19 due to the initiative.
Reliance Life Insurance on Wednesday said in a statement that it has joined hands with the International Cricket Council (ICC) and Room to Read - a global non-profit organisation promoting literacy and gender equality in education for this campaign.
The total donation collected from this campaign, named 'Boundaries for Books', will be made to Room to Read, towards establishing libraries and providing local language and English books to underserved children across India.
The money contributed for every single six would help providing at least 30 children access to fully functional libraries with books and trained teachers.
"Reliance Life Insurance is delighted to launch the Boundaries for Books campaign in association with ICC and Room to Read to hit illiteracy for a six," Reliance Capital .s vice chairman Amitabh Jhunjhunwala said.
Reliance Life Insurance is part of Anil Ambani group's financial services arm Reliance Capital.
Among others, the initiative has been supported by Sachin Tendulkar, MS Dhoni, Ricky Ponting, Angelo Mathews, Dale Steyn and Shane Watson.
"If every six I hit will allow children to access books and libraries, then there is no better inspiration for me to play my best!" Dhoni said.
In the ICC Cricket World Cup 2007, there were 51 matches in which 1808 fours and 373 sixes were hit.
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