Some of world's biggest brands spend millions of dollars creating ads to run during the game, each vying for the title of most talked about. They often feature movie-like special effects or big name celebrities but the key ingredient is humour.
The first of this year's crop has been released ahead of Saturday's game between the Pittsburgh Steelers and the Green Bay Packers.
And they're big business: with a domestic television audience of around 90 million people, advertisers pay up to $3 million for a thirty second spot.
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